How Chirocare Durbanville Is Using SEO and Ads to Reach Patients More Effectively

When someone’s in pain, their first stop often isn’t a clinic—it’s Google.

That’s something Chirocare Durbanville understands well. Founded by Dr. Luke Pendock, the clinic has built a reputation for hands-on, functional care. But helping people feel better doesn’t stop at treatment—it now extends to how they find and interact with the clinic online.

To support this, Chirocare partnered with New Perspective Design to improve their website, visibility, and digital experience. The goal: make it easier for new and returning patients to find the care they need, without friction.

What’s Actually Being Done?

• Google Ads help ensure the clinic appears for searches that matter—whether someone’s looking for help with back pain, neck tension, or sports injuries in the Durbanville area.

• SEO work is refining the site so that people can find it organically—by addressing content structure, speed, keywords, and intent.

• Ongoing maintenance keeps the site running smoothly. No broken forms, no outdated info, no weird bugs—just a reliable experience that reflects the clinic’s real-world professionalism.

In short, the same attention to detail that Chirocare brings to the consultation room is now being applied online.

Why It Matters

Patients expect clean, modern, responsive websites—especially when it comes to healthcare. If something doesn’t load or a form fails, they’ll bounce. And if your competitor shows up first on Google, that’s where they’ll likely go.

That’s why digital support isn’t a “nice-to-have” anymore—it’s part of the care journey.